This article will explain a variety of these, given that this subject is one of today’s greatest concerns for application developers and, ultimately, for anyone who want’s to position a mobile application in any of the large App markets. ASO isn’t new, it began alongside the nowadays highly used apps. But changes in the techniques that make the App Store Optimization continue to emerge quickly, and actually the biggest change began to emerge in recent months, App Indexing or ASO 2.0.

ASO can be briefly defined as the set of actions and techniques of any kind that can be executed to improve application market search rankings, especially for a series of interesting keywords, based on each case.

Since it began, every effort, experiment and discovery has been aimed at two large markets, Google Play and iTunes. This still remains as these two markets reign, with a big difference, over other such as the Windows Mobile Store or the Amazon App Store. However, the algorithm behaviors the apps show based on searches are different in the two main markets, as well as the native programming code for each of them.

The ASO APP website shows a series of factors that complement, for example, the very basic guide provided by Google, Get discovered on Google Play search. However, it doesn’t delve into these, as it would have to go extensively in depth, and that’s why an online blog will be opened for that section. As a starting point we must always work on the following aspects.

On Page Factors:

• Title: Keywords.
• Description: Keywords.
• Screenshots of the application.
• Promotional video.
• Selected category.
• Geographic orientation and translations.

Off Page Factors:

• Number of downloads and their frequency.
• Inbound links to the ad in the market.
• Google+.
• Comments on the ad.
• Total volume, from the developer, in its different aspects.
• App retention by the users, as well as how they use it.

We will see all of these in more detail and targeting their techniques towards Google Play and iTunes, as the same techniques shouldn’t be followed for each.

But now enough of that, ASO is beginning to go even deeper, and since a few months ago, one can begin to index the app contents in search engines. That’s right; App Indexing or ASP 2.0 has been born. Both Google and Apple have launched manuals, Google App Content Indexing guide and Apple App Content Indexing guide, so that developers can begin to use it, and large companies, especially those with extensive web content, are beginning to see results, it is crucial for the web content to be the same as the app content, so that the app content can begin to be indexed. However, this is just the beginning, there is still a lot to experience and discover! And we’ll soon be telling you more about it.

This article will explain a variety of these, given that this subject is one of today’s greatest concerns for application developers and, ultimately, for anyone who want’s to position a mobile application in any of the large App markets. ASO isn’t new, it began alongside the nowadays highly used apps. But changes in the techniques that make the App Store Optimization continue to emerge quickly, and actually the biggest change began to emerge in recent months, App Indexing or ASO 2.0.

ASO can be briefly defined as the set of actions and techniques of any kind that can be executed to improve application market search rankings, especially for a series of interesting keywords, based on each case.

Since it began, every effort, experiment and discovery has been aimed at two large markets, Google Play and iTunes. This still remains as these two markets reign, with a big difference, over other such as the Windows Mobile Store or the Amazon App Store. However, the algorithm behaviors the apps show based on searches are different in the two main markets, as well as the native programming code for each of them.

The ASO APP website shows a series of factors that complement, for example, the very basic guide provided by Google, Get discovered on Google Play search. However, it doesn’t delve into these, as it would have to go extensively in depth, and that’s why an online blog will be opened for that section. As a starting point we must always work on the following aspects.

On Page Factors:

• Title: Keywords.
• Description: Keywords.
• Screenshots of the application.
• Promotional video.
• Selected category.
• Geographic orientation and translations.

Off Page Factors:

• Number of downloads and their frequency.
• Inbound links to the ad in the market.
• Google+.
• Comments on the ad.
• Total volume, from the developer, in its different aspects.
• App retention by the users, as well as how they use it.

We will see all of these in more detail and targeting their techniques towards Google Play and iTunes, as the same techniques shouldn’t be followed for each.

But now enough of that, ASO is beginning to go even deeper, and since a few months ago, one can begin to index the app contents in search engines. That’s right; App Indexing or ASP 2.0 has been born. Both Google and Apple have launched manuals, Google App Content Indexing guide and Apple App Content Indexing guide, so that developers can begin to use it, and large companies, especially those with extensive web content, are beginning to see results, it is crucial for the web content to be the same as the app content, so that the app content can begin to be indexed. However, this is just the beginning, there is still a lot to experience and discover! And we’ll soon be telling you more about it.