One of ASO’s most important features is the inclusion of keywords in the App pages for various markets. Not only within the description, but also in the title and, in the case of Google Play, in the short description. However, for iTunes and iOS, words included in the description don’t help rank them directly, but even for this case, it’s essential to pay careful attention to the keywords included. The title, of course, is of the upmost importance.

From the 4,000 characters that can be included in the iTunes description, only the first three lines are shown without actually having to click on them, so as mentioned, these characters don’t work for ranking Apps, but we do need to pay attention to the words included, especially those shown in the first three lines, as these will be the ones the user will see to locate the App in the market, along with other aspects such as screenshots, and which will lead them to decide whether or not to finally install it. These words need to be fully orientated towards attracting users.app_descripción

In contrast, in Google Play the words one includes in the description are of vital importance to generate organic downloads, they influence the ranking. Besides from the title, which is obviously important and the most essential of an App’s page keywords, there is a short description, limited to 80 characters, with a lower importance than the title, but which stands above the longer description which is also limited to 4,000 characters. The reason why the short description is essential when optimizing a whole App is basically because Google’s search engine considers it, similarly to the world web, as the page’s metadescription, and therefore the words used within it will help it be ranked by Google’s search engine. This subject will be addressed in a different article, as we believe it deserves a more in depth explanation.

How do I know which keywords to include?

There are several techniques, but in summary we could begin with a study of App competition, to begin seeing which keywords are better related to their relative niche. Nowadays, there is still no tool for Google Play as is Adwords for Google Search, however, we can use it to do some Keyword studies, which are based on the results of the Web searches users perform, but we can see the ones aimed at the mobile world, this will take us closer towards an idea of the results that would be obtained in Google Play. Besides from this, we can use tools such as Google Trends, to check if certain words are achieving a greater or lower impact.

Finally, another aspect to consider is keywords stuffing, for which Google can penalize us, this is using a senselessly excessive amount of keywords in the description. A density of about 3% is recommended, but it can be higher, and can even be optimized at some point, to then readjust the number of keywords.

2020-03-05T16:25:34+01:00

One of ASO’s most important features is the inclusion of keywords in the App pages for various markets. Not only within the description, but also in the title and, in the case of Google Play, in the short description. However, for iTunes and iOS, words included in the description don’t help rank them directly, but even for this case, it’s essential to pay careful attention to the keywords included. The title, of course, is of the upmost importance.

From the 4,000 characters that can be included in the iTunes description, only the first three lines are shown without actually having to click on them, so as mentioned, these characters don’t work for ranking Apps, but we do need to pay attention to the words included, especially those shown in the first three lines, as these will be the ones the user will see to locate the App in the market, along with other aspects such as screenshots, and which will lead them to decide whether or not to finally install it. These words need to be fully orientated towards attracting users.app_descripción

In contrast, in Google Play the words one includes in the description are of vital importance to generate organic downloads, they influence the ranking. Besides from the title, which is obviously important and the most essential of an App’s page keywords, there is a short description, limited to 80 characters, with a lower importance than the title, but which stands above the longer description which is also limited to 4,000 characters. The reason why the short description is essential when optimizing a whole App is basically because Google’s search engine considers it, similarly to the world web, as the page’s metadescription, and therefore the words used within it will help it be ranked by Google’s search engine. This subject will be addressed in a different article, as we believe it deserves a more in depth explanation.

How do I know which keywords to include?

There are several techniques, but in summary we could begin with a study of App competition, to begin seeing which keywords are better related to their relative niche. Nowadays, there is still no tool for Google Play as is Adwords for Google Search, however, we can use it to do some Keyword studies, which are based on the results of the Web searches users perform, but we can see the ones aimed at the mobile world, this will take us closer towards an idea of the results that would be obtained in Google Play. Besides from this, we can use tools such as Google Trends, to check if certain words are achieving a greater or lower impact.

Finally, another aspect to consider is keywords stuffing, for which Google can penalize us, this is using a senselessly excessive amount of keywords in the description. A density of about 3% is recommended, but it can be higher, and can even be optimized at some point, to then readjust the number of keywords.

2020-03-05T16:25:35+01:00
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