Do you have an idea in mind and you think it would work in the App world or in a Mobile Application format? Do you actually know how to make this product work? Do you know that niche perfectly? Do you even have the application’s development, or programming, under control? Awesome! You’ve already done most of the work or at least have it under control. But creating an App isn’t enough to be successful, in fact, even creating an App that is good enough all by itself won’t guarantee anything.

Besides from what we just mentioned, several other aspects have to be fulfilled, such as picking the right App design, and the design of attraction elements, and we’ll focus on both in this article, among others such as choosing the correct monetization method, using the right and optimized ASO techniques, as well as choosing both marketing and promotion methods for the App itself correctly.

This is why studies have to be conducted in an area known as Mobile Advertising, which has two very important points, design of the App itself and that of its attraction elements and monetization methods.

mobile_consultoria_diseño_monetizacionOne of the most important parts of an App’s development and operation is the learning curve, in other words how simple or hard it is to understand an App’s content, as well as navigating through it while exploring all its possibilities, as well as its smoothness, that is whether or not it’s intuitive and simple. In the mobile world, as well as in several other areas, simplicity is a virtue, and we know well that it’s the simplest Apps which we end up using continuously. For this there are several analyzes or A/B type studies which have to be run and tested before launching an App, although as always, changes and improvements can be done along the way once we get feedback about the App.

Based on this, one must pay great attention to the choice of logo, header or header picture, as well as the screenshots that will be included, as choosing these correctly can make the difference between success or failure. Likewise, there’s the possibility of creating promotion videos for our App, which is highly recommendable and as well as our images, it can affect the success of an App.

On the other hand, there are cases in which an App’s monetization method, within existent variants, is certainly simple, but even while knowing which of these will be used, an in-depth analysis must be carried out. For example, we have an App that will be monetized only by media advertising, banners and interstitials, so we need to know the main market’s policies as we’ll need to fulfill these to display our ads properly and, what is even harder, we need to perfectly control how these will affect the learning curve, such as wether they are too intrusive or not, by for example varying interstitials display to once or twice per user per day, we can manage to exponentially multiply the user’s App retention degree.

2020-03-17T12:21:48+01:00

Do you have an idea in mind and you think it would work in the App world or in a Mobile Application format? Do you actually know how to make this product work? Do you know that niche perfectly? Do you even have the application’s development, or programming, under control? Awesome! You’ve already done most of the work or at least have it under control. But creating an App isn’t enough to be successful, in fact, even creating an App that is good enough all by itself won’t guarantee anything.

Besides from what we just mentioned, several other aspects have to be fulfilled, such as picking the right App design, and the design of attraction elements, and we’ll focus on both in this article, among others such as choosing the correct monetization method, using the right and optimized ASO techniques, as well as choosing both marketing and promotion methods for the App itself correctly.

This is why studies have to be conducted in an area known as Mobile Advertising, which has two very important points, design of the App itself and that of its attraction elements and monetization methods.

mobile_consultoria_diseño_monetizacionOne of the most important parts of an App’s development and operation is the learning curve, in other words how simple or hard it is to understand an App’s content, as well as navigating through it while exploring all its possibilities, as well as its smoothness, that is whether or not it’s intuitive and simple. In the mobile world, as well as in several other areas, simplicity is a virtue, and we know well that it’s the simplest Apps which we end up using continuously. For this there are several analyzes or A/B type studies which have to be run and tested before launching an App, although as always, changes and improvements can be done along the way once we get feedback about the App.

Based on this, one must pay great attention to the choice of logo, header or header picture, as well as the screenshots that will be included, as choosing these correctly can make the difference between success or failure. Likewise, there’s the possibility of creating promotion videos for our App, which is highly recommendable and as well as our images, it can affect the success of an App.

On the other hand, there are cases in which an App’s monetization method, within existent variants, is certainly simple, but even while knowing which of these will be used, an in-depth analysis must be carried out. For example, we have an App that will be monetized only by media advertising, banners and interstitials, so we need to know the main market’s policies as we’ll need to fulfill these to display our ads properly and, what is even harder, we need to perfectly control how these will affect the learning curve, such as wether they are too intrusive or not, by for example varying interstitials display to once or twice per user per day, we can manage to exponentially multiply the user’s App retention degree.

2020-03-17T12:21:50+01:00
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