Among the various ways our apps have of doing marketing, or technically speaking, of user acquisition, exist Ads on Facebook or Twitter, and CPI on large platforms, among others. But we could possibly highlight Adwords as the most “generic”and the most effective.
In our first article, written on this blog on October 22, 2015, we mentioned it as a product Google had made available to users on July 2015. As always, since ASOAPP, we’ve been testing a variety of niches, apps, different kinds of targeting, among others, and the conclusion we’ve reached is that nowadays it’s possibly the best way for obtaining high retention and fully potential users, as occurs with its web counterpart, Google Adwords – Google Adsense.
In some cases we’ve achieved better results, in terms of CPI, than with any other method, meaning we’ve acquired the lowest CPI, which many occasions reached a very small amount of cents, 0.03 cents per conversion. And even when it might not be as cost-effective a method in other niches, for as high as the CPI might be, it’s always within normal parameters and values, around 0.20 Euro cents.
And although one can certainly achieve this number through other methods, managing to get lower than 0.05 cents per conversion is a very difficult task for most apps, especially with the minimal effort that has to be invested in Google Adwords.
How to create a Mobile Marketing campaign in Adwords?
Simple, we first have to open an account in Google Admob, and for this we’ll also have to have a Google Adsense (Admob is generally “Adsense” for mobile) and Google Adwords account. Once we’re in Google Adwords we simply need to select a new campaign, of the Universal App Campaign kind, and from there:
- Select the app to be promoted.
- A series of keywords to do it.
- Location.
- Language.
- Budget.
And that’s how simple the segmentation degree is. In the picture below we can see results of this sort of campaign which had a very good average, we even show the logo so you can see what App we’re talking about, in case someone is interested in performing a more complete search.
What do we get with this kind of action?
As is obvious, a user increase in an application has to have consequences, if the app does its job and the users are happy with it, they’ll keep it installed, being able to get good ratings from them, revenues due to advertising, it’s in fact curious that this app has had more revenues than expenses, as can be seen in the picture below, and of course a good position which you can check in AppAnnie, leading it to many more organic installations.
